The Creator Economy For Authors
Make a Living On Your Own Terms
Are you frustrated by the current author business models?
Are you sick of chasing algorithms and tailoring your approach to the Big Tech companies?
Are you ready to redesign your business and marketing in order to create what you want to, make faster money, control the customer experience, and develop closer relationships with your readers?
If yes, then you're ready for The Creator Economy.
In this mini-course, I'll take you through the underlying principles, business models, and marketing ideas, as well as the (possible) future of The Creator Economy.
It's not about throwing away all the existing opportunities for authors. It's about growing the potential of your business into new areas that you own and control.
We live in changing times — but if you embrace the possibilities, you can surf the wave of change instead of drowning in it.
The course is useful if you've been in online business for a while, or if you are just starting out and want to understand the possibilities.
"Wow. Mind. Expanded. I was an early bird online (1996) and have seen so many changes in that time, and yet the potential for change is still vast and the acceleration of innovation exponential. Great, thought-provoking course, densely packed with extremely useful stuff. Well done and thanks, Joanna." Henry H.
"A great broad-view course, and a good reminder that what's good for what I want out of my business is not what will work/is working for someone else. Personally, I'm just starting out and have NO business, but this course gave me lots of ideas and insights that I can grow into." Cynthia
Joanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn. She also writes bestselling non-fiction for authors, podcasts weekly at The Creative Penn and she’s an award-winning creative entrepreneur. Her site, TheCreativePenn.com has been voted in the Top 100 sites for writers by Writer's Digest.
PreviewPrinciples of the Creator Economy (18:55)
StartBusiness design for Your Creator Economy - Part 1 (33:05)
StartBusiness design for Your Creator Economy - Part 2 (23:21)
StartSelling Direct on Shopify: The Minimum Viable Store Approach (1 hr 02)
StartBehind the scenes of my Shopify store (Aug 2022) (25:45)
StartReaching readers, connection, community, and marketing - Part 1 (27:02)
StartReaching readers, connection, community, and marketing - Part 2 (27:29)
StartThe future of the Creator Economy - Part 1 (20:12)
StartThe future of the Creator Economy - Part 2 (31:17)