The Creator Economy For Authors

Make a Living On Your Own Terms

Are you frustrated by the current author business models?

Are you sick of chasing algorithms and tailoring your approach to the Big Tech companies?

Are you ready to redesign your business and marketing in order to create what you want to, make faster money, control the customer experience, and develop closer relationships with your readers?

If yes, then you're ready for The Creator Economy.

In this mini-course, I'll take you through the underlying principles, business models, and marketing ideas, as well as the (possible) future of The Creator Economy.

It's not about throwing away all the existing opportunities for authors. It's about growing the potential of your business into new areas that you own and control.

We live in changing times — but if you embrace the possibilities, you can surf the wave of change instead of drowning in it.


The course is useful if you've been in online business for a while, or if you are just starting out and want to understand the possibilities.

"Wow. Mind. Expanded. I was an early bird online (1996) and have seen so many changes in that time, and yet the potential for change is still vast and the acceleration of innovation exponential. Great, thought-provoking course, densely packed with extremely useful stuff. Well done and thanks, Joanna." Henry H.

"A great broad-view course, and a good reminder that what's good for what I want out of my business is not what will work/is working for someone else. Personally, I'm just starting out and have NO business, but this course gave me lots of ideas and insights that I can grow into." Cynthia

Your Instructor


Joanna Penn
Joanna Penn

Joanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers, dark fantasy, and crime under J.F.Penn. She also writes bestselling non-fiction for authors, podcasts weekly at The Creative Penn and she’s an award-winning creative entrepreneur.


Course Curriculum


  Welcome and introduction
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  The Creator Economy for Authors
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  Your Next Steps
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Frequently Asked Questions


When does the course start and finish?
The course starts as soon as you purchase it and you can finish it in your own time. It is a completely self-paced online mini course. You decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you have unlimited access to this course - across any and all devices you own – for as long as the course is available. This will be for at least a year after purchase. You can also download all the materials so you can keep a copy.
What if I am unhappy with the course?
I would never want you to be unhappy! If you are unsatisfied with your purchase, please contact me in the first 30 days and I will give you a full refund. Email: [email protected]
Do I get a discount if I am enrolled in your other courses or if I am a Patreon supporter?
Yes, you get a discount if you are enrolled in any of my other courses, or if you support my podcast on Patreon. You will find the discount codes within the course you are registered for or on your Patreon welcome email. Or please email me to find out: [email protected]
How long will the course take to go through?
You can play all the videos or listen to the audio in around 4 hours, but you might also want to work through the questions in more detail. Blocking out time to focus on how you can leverage the material for your own situation will be helpful.
What if I have more questions around the course?
Please email me: [email protected] and I'll get back to you.
Do you have courses on other things that might help me?
Yes :) I have other courses available. Just click All Courses on the top right of this page, or go to www.TheCreativePenn.com/learn to see them all.
Why is there sales tax added to the price?
Each country has different legally-required digital sales tax applied to courses. Teachable manage these taxes so they need to add the respective sales tax per region onto the course. Your final price will be determined by the digital sales tax of the country you reside in, but you will see this before you authorize the purchase.
How is this different to your session at SPS Live (also available as a digital replay)?
I spoke on the Creator Economy at SPS Live in London and the session was included as a recording in the digital ticket. It was essentially an introductory talk and this course goes into a lot more detail. That session was around 50 mins and this is 4.5 hours.

Get started now!