Content Marketing for Fiction
How to use content marketing to sell more fiction and build multiple streams of income
This mini-course is for you if:
- You want to sell more of your fiction but you don't want to rely on 'push' marketing and paid ads for long term sales
- You want to use your creativity in marketing
- You want to build an asset that makes income over and above your fiction book sales
- You want to discover how to use free fiction, blogging, podcasting, audio, video and image marketing to sell more books
Joanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers under J.F.Penn. She also writes bestselling non-fiction for authors, podcasts weekly at The Creative Penn and she’s an award-winning creative entrepreneur. Her site, TheCreativePenn.com has been voted in the Top 100 sites for writers by Writer's Digest.
"I found the lecture really helpful and am now buzzing with ideas and opportunities that I had simply not spotted before. “ – Imogen C.
I've spent the last 10 years building a multi-six-figure income from my writing – and my business and my book sales are powered by content marketing.
My blog at TheCreativePenn.com has several thousand articles on it, my podcast has over 400 episodes and my YouTube channel has over 500 videos, all created while I have been writing my fiction and non-fiction books.
I've used social media to spread the word about my content, but it's the content itself that has driven readers to my books.
I now want to do the same for my fiction, and in this mini-course, I will take you through the roadmap of how to use content marketing to sell more books and build an asset that can turn into multiple streams of income around your fiction.
I'll also share what has worked – and what hasn't worked – in my own fiction content marketing journey so far.
This is not an exhaustive course that will give you the detailed 'how to' steps of blogging, podcasting, making videos etc, but it will put everything in perspective and give you ideas for your next steps on the journey.
I look forward to seeing you inside the course.
Start1. Introduction. What is Content Marketing? (12:53)
Start2. Create and distribute valuable, relevant and consistent content (24:44)
Start3. Attract and retain a clearly defined audience (13:18)
Start4. Drive profitable customer action (12:41)
Start5. My 'try-fail' cycles with content marketing for fiction (12:00)
StartBuilding a New Site. Jan 2019 (32:39)
StartPre-launch update for BooksAndTravel.page. March 2019 (21:52)
Start1 Year of a New Content Site. March 2020 (31:43)
StartUpdate for COVID19 - 25 March 2020
StartQ&A April 2020: Business and publishing (29:41)
StartMay 2020 - Pandemic pivot to focus on J.F.Penn (12:00)
StartExample Video About Fiction Ideas (15:47)