Content Marketing for Fiction

How to use content marketing to sell more fiction and build multiple streams of income

In this video, you will discover how content marketing can be a powerful way to sell books and make multiple streams of income

You can find more details in the text and curriculum below the video.


This mini-course is for you if:

  • You want to sell more of your fiction but you don't want to rely on 'push' marketing and paid ads for long term sales
  • You want to use your creativity in marketing
  • You want to build an asset that makes income over and above your fiction book sales
  • You want to discover how to use free fiction, blogging, podcasting, audio, video and image marketing to sell more books


Your Instructor


Joanna Penn
Joanna Penn

Joanna Penn is an award-nominated, New York Times and USA Today bestselling author of thrillers, dark fantasy, and crime under J.F.Penn. She also writes bestselling non-fiction for authors, podcasts weekly at The Creative Penn and she’s an award-winning creative entrepreneur.


"I found the lecture really helpful and am now buzzing with ideas and opportunities that I had simply not spotted before. “ – Imogen C.

I've spent the last 10 years building a multi-six-figure income from my writing – and my business and my book sales are powered by content marketing.

My blog at TheCreativePenn.com has several thousand articles on it, my podcast has over 400 episodes and my YouTube channel has over 500 videos, all created while I have been writing my fiction and non-fiction books.

I've used social media to spread the word about my content, but it's the content itself that has driven readers to my books.

I now want to do the same for my fiction, and in this mini-course, I will take you through the roadmap of how to use content marketing to sell more books and build an asset that can turn into multiple streams of income around your fiction.

I'll also share what has worked – and what hasn't worked – in my own fiction content marketing journey so far.

This is not an exhaustive course that will give you the detailed 'how to' steps of blogging, podcasting, making videos etc, but it will put everything in perspective and give you ideas for your next steps on the journey.

I look forward to seeing you inside the course.

Course Curriculum


  Welcome and Downloads
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  Content Marketing for Fiction
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  Updates to the Content Marketing Journey
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  Questions and Feedback
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  Want to Learn More?
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Frequently Asked Questions


When does the course start and finish?
The course starts as soon as you purchase it and you can finish it in your own time. It is a completely self-paced online mini course/lecture. You decide when you start and when you finish.
How long do I have access to the course?
After enrolling, you have unlimited access to this course - across any and all devices you own – for as long as the course is available. This will be for at least a year after purchase. You can also download all the materials so you can keep a copy.
What if I am unhappy with the course?
I would never want you to be unhappy! If you are unsatisfied with your purchase, please contact me in the first 30 days and I will give you a full refund. Email: [email protected]
Do I get a discount if I am enrolled in your other courses or if I am a Patreon supporter?
Yes, you get a discount if you are enrolled in any of my other courses, or if you support my podcast on Patreon. You will find the discount codes within the course you are registered for or on your Patreon welcome email. Or please email me to find out: [email protected]
How long will the course take to go through?
You can play all the videos or listen to the audio in under 90 mins, but you might also want to work through the questions and worksheet, so blocking out time to focus on how you can leverage the material for your own books and author platform will be worth doing.
Will I learn all the technical 'how to' details of how to blog, podcast, make videos and use social media in this course?
No. This is a mini-course/lecture, not an exhaustive technical 'how-to' course. It will put content marketing in perspective for fiction sales and it will give you ideas for your next step. You will also know what to research further.
What if I have more questions around the course?
Please email me: [email protected] and I'll get back to you within 24-48 hours.
Do you have courses on other things that might help me?
Yes :) I have other courses available. Just click All Courses on the top right of this page, or go to www.TheCreativePenn.com/learn to see them all.
You said the course would be US$99. Why is there sales tax added to the price?
Each country has different legally-required digital sales tax applied to courses. Teachable manage these taxes so they need to add the respective sales tax per region onto the course. Your final price will be determined by the digital sales tax of the country you reside in.

Get started now!